I have unfairly maligned them. Who? Abercrombie and Fitch. Passionate readers of this blog (if any exist) will recall that back in 2005, I posted on "trusting your audience," using A&F as an example of a store from up north that, unfathomably, tries to sell wool and sweatshirts here in central Texas in September (when the average temp. is still in the mid-90s).
A couple months ago, Cyn and I went to the mall (sadly, yes) to do some clothes shopping. I needed a pair of khaki trousers and was having a hard time finding any that fit (The customer base seems to be several inches shorter than I).
Finally, in desperation, after visiting four stores, I decided to go into A&F. Now, I have never actually owned an article of clothing from A&F and it's been a number of years since I have been in the place (and never at this particular mall) and so was completely astonished. No, not at the fact that the store has the look-and-feel of a just-out-of-college pick-up joint where they also happen to sell clothes, but at the fact that the ONLY long pants they had were jeans, and these were outnumbered by about twenty to one with shorts.
Shorts. In late September in Texas. Imagine that.